Create your personalized message
It’s now time to write a short personal message to your Target, which will form part of the personalized landing page they will visit. Remember, you will be sending their personalized URL in an email / letter and so you also need to consider the message you’d like to put in the email / covering letter before you write the text for this page. The two pieces of copy should be different, but linked. Go to great lengths to make this web message personal. If it looks like boilerplate and you’re cutting and pasting copy, it will appear like every other mass emailing and be dismissed by your time-poor Target.
Underneath the Target’s name box, there’s a space for body copy. Anything you add here will be added to the personalized landing page. Note if you can use Word, then you will know how to use our editor. There are options to add HTML including hyperlinks and images here should you choose to as well… Although we’d recommend you keep it simple.
Personalize your landing page
The final piece of this personalized page is to add a greeting to your Target. Again – this really does stand out and make them feel ‘special’… You do this in the personalised field area.
Time now to select the right page template…
