Cut through inboxes and get noticed by your Target
The key to the service is its simplicity. After a number of years of using the service, we’ve found human nature carries a certain vanity with it. People are drawn towards personal things. Send them with a Personalized URL with their name in it… it looks intriguing. It looks like it’s got some effort behind it and so surely it’s worth spending 5 seconds clicking to see the message you’ve bothered to send.
We make doing this technically complex thing simple.
As part of the sign up process, we ask you for a domain name. If your company was called ACME, you might choose one of the following:
- www.acmeshowcase.com
- www.haveyouconsideredacme.com
Whilst you would continue to own the domain, we set it up and host it for you on our servers, so we can ensure we keep your installation up to date.
Simply type in the name of your target in the Target Box. The system then automatically creates a URL you can then send on to your target.
In ACME’s case, the link would be www.acmeshowcase.com/richard-fox. VERY intriguing to Richard Fox, if he is considering ACME services…
Once the basic page and link is created, next, we need to customize the content of the page to maximise the experience for your target.